Why People Are Moving to Bluffton, SC - Trends, Insights and Local Perks

Peaceful evening on the May River

From quiet mornings under the moss-draped oaks to sun-drenched afternoons on the May River, it’s no wonder Bluffton, South Carolina, is one of the fastest-growing towns in the Lowcountry. But the reasons behind the Bluffton boom go beyond postcard charm.

Over the last decade, Bluffton has transformed from a sleepy fishing village to a thriving destination for families, retirees, and remote professionals alike. Here's why more and more people are calling Bluffton home—and why they’re not looking back.

A Boom with Heart: Growth in the Lowcountry

According to the U.S. Census Bureau, Bluffton’s population has more than doubled since 2010, and the town shows no signs of slowing down. With new neighborhoods, mixed-use developments, and local businesses cropping up all over town, the growth is both visible and vibrant.

But unlike larger metros, Bluffton’s growth feels intentional. The town has held tightly to its historic roots and natural surroundings, blending the old with the new in ways that keep locals feeling connected.

“We were looking for somewhere with character and calm. Bluffton has both—and then some. It just feels like home,” says Noah T., who moved from Atlanta with his wife and kid in 2019.

Local Perks: What’s Drawing People In?

1. Small-Town Feel, Big-Time Amenities
   Bluffton offers the perfect mix of modern convenience and small-town warmth. You'll find top-tier healthcare, highly rated schools, diverse dining, boutique shopping, and easy access to nearby Savannah, Hilton Head Island, and Charleston.

2. Nature in Every Direction
   Whether you're kayaking on the river, biking through Palmetto Bluff, or birdwatching along the New River Trail, Bluffton makes it easy to enjoy the outdoors year-round. The town’s commitment to green space and preservation gives residents that breathing room many crave.

3. Tax-Friendly for Retirees
   South Carolina remains one of the most tax-friendly states for retirees, with no Social Security tax and deductions on other retirement income. Add in a lower cost of living compared to many coastal communities, and Bluffton becomes a smart—and scenic—choice.

4. Community You Can Feel
   Ask any local and they’ll likely say the same thing: Bluffton is about the people. From local events like Mayfest and farmer’s markets to art exhibits and food choices, the sense of belonging here is real.

Local coffee shop the Grind

Who’s Moving to Bluffton?

• Families are drawn by safe neighborhoods, good schools, and room to grow.

• Retirees love the climate, cost of living, and pace of life.

• Remote workers find balance between productivity and play in a town that blends charm with connectivity.

And increasingly, young professionals and entrepreneurs are carving out new spaces in Bluffton’s emerging business and creative scenes.

Thinking of Making the Move?

With strong real estate demand, the local housing market remains competitive, but also diverse—offering everything from historic cottages in Old Town to new builds in planned communities. Whether you’re after a walkable neighborhood or a quiet cul-de-sac, there’s likely something for you.

Just be ready to fall in love.

“We came for the proximity to the beach—but are staying for the people,” Noah continued. “There’s just something special about Bluffton. It’s hard to explain, but easy to feel.”

Oyster Factory Park

Final Thoughts

Whether you're seeking sunshine, scenery, or a slower pace that doesn’t compromise on community, Bluffton checks all the boxes. Its growth may be rapid, but it’s rooted in the same values that made it beloved in the first place: connection, charm, and a genuine love for the Lowcountry.

Contact me to learn more!